AllSaints Music Group to launch spatial audio service offering 360 Reality Audio

Hong Kong, March 28, 2024 /PRNewswire/ — AllSaints Music Group is set to revolutionize the music experience for Android users worldwide through its groundbreaking AllSaints Immersive service.

Leveraging Sony’s cutting-edge object-based 360 Spatial Sound technology, this initiative aims to bring a whole new level of immersion to millions of music enthusiasts.

Introduction to AllSaints Immersive Service

On April 1st, 2024, AllSaints Music Group will introduce the AllSaints Immersive service in China, offering a vast catalog of over 10,000 songs in 360 Reality Audio.

This innovative approach to music delivery will then expand to various countries, promising a seamless and captivating listening experience.

Collaboration and Expansion

AllSaints Music Group has strategically partnered with major mobile brands like OPPO, vivo, and Xiaomi, boasting a combined user base of over one billion Android mobile phone users globally.

This collaboration aims to build a web3.0 music platform that caters to the evolving demands of users across mobile phones, headphones, electric vehicles (EVs), and virtual/augmented reality (VR/AR) devices.

Vision for Seamless Music Services

Yingbo Zhu, the Founder and CEO of AllSaints Music Group, expressed excitement about harnessing Sony’s spatial sound technology alongside their strategic partners.

The company’s vision is to offer high-quality, seamless music services that resonate with the rapidly advancing smart device ecosystem.

Gary Chen’s Perspective on Growth

Gary Chen, Co-Founder and President of AllSaints Music Group, is determined to expand the 360 Reality Audio catalog rapidly.

With a focus on collaboration with labels, publishers, artists, and musicians, the AllSaints Immersive service presents a new revenue model and growth opportunity for the music industry.

Sony’s Perspective on Immersive Music

Yoshiyasu Ikezawa, General Manager of Sony Corporation, highlights the immersive experience that 360 Reality Audio brings to listeners.

Collaborating with AllSaints Music Group opens doors to millions of mobile phone users, enhancing their music experience with spatial sound personalization.

Exploring 360 Reality Audio

360 Reality Audio is a game-changing music experience powered by Sony’s 360 Spatial Sound technology.

It places individual sounds within a spherical sound field, offering artists and creators unparalleled creative expression.

This format, available through compatible music streaming services’ smartphone apps, invites listeners to immerse themselves in music like never before.

In conclusion, AllSaints Music Group’s AllSaints Immersive service heralds a new era of immersive music experiences for Android users worldwide.

With innovative technology and strategic partnerships, the company is poised to redefine how music is enjoyed in the digital age.