JBL New Zealand launches mid-range headphones with premium features

JBL New Zealand has unveiled two novel additions to its esteemed LIVE headphones series. The recently introduced JBL LIVE 770NC and JBL LIVE 670NC promise substantial enhancements, boasting an array of features hitherto exclusive to premium headphones but now made accessible at a mid-range price point.

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Among these enhancements are Adaptive Noise Cancelling, spatial sound technology, and an impressive battery life, extending up to a remarkable 65 hours.

The JBL LIVE 770NC and JBL LIVE 670NC usher in noteworthy upgrades to our already adored lineup of headphones. This iteration of LIVE headphones presents high-end features within the mid-tier price range, delivering exceptional value to Kiwi consumers,” remarked Michael Sherman, Senior Strategy Manager at JBL New Zealand.

Sherman accentuated the potential customer advantages inherent in both models, emphasizing the cutting-edge audio technology and the formidable battery capacity.

Equipped with 40mm dynamic drivers, both models are poised to deliver the renowned JBL Signature Sound, catering to diverse headphone preferences.

These devices embrace immersive JBL Spatial Sound, elevating any stereo content to a superior wireless audio experience facilitated by Bluetooth 5.3 technology and LE Audio support*.

Additionally, the headphones incorporate HARMAN’s innovative Personi-Fi 2.0 technology, allowing the creation of a personalized hearing profile to tailor sound performance to individual listener preferences.

A standout feature is the advanced JBL True Adaptive ANC technology, dynamically adjusting to real-world conditions in real-time to mitigate distractions while optimizing audio quality.

In situations requiring awareness of surroundings – such as crossing a road – the Smart Ambient feature heightens ambient sounds. Moreover, the headphones ensure impeccable call quality with dual beamforming microphones.

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Both models strike a balance between portability and convenience, providing a generous 65 hours of playtime. Speed-charging technology imparts an additional 4 hours of playtime with just a 5-minute charging interval.

The headphones further support a multitude of features, including autoplay and pause, seamless device switching through multi-point connections, and the JBL Headphones App for personalized settings and EQ adjustments.

The JBL LIVE 770NC and JBL LIVE 670NC, available in black, white, and blue, are scheduled for an early 2024 release, retailing at $269.95 and $229.95, respectively.